Arabic translation company DashWord was completely redesigning their website in order to draw clients from a greater range of industries. They wanted web copy that would organically attract traffic by ranking high in online searches. Moreover, each page needed to address the specific concerns and ideas of its respective industry, thus feeling authentic to potential clients and assuring them of DashWord’s industry awareness.
DashWord hired me to write the copy for their new website. I began by learning about their corporate identity and mission, and then digging into the best practices of professional translation. For each page, I researched the specific industry, reading popular press and trade publications to learn about current concerns for translators and for industries more broadly. I paid close attention to the ranking keywords that would help to drive web traffic to the site, creating pages that have improved DashWord’s standing in the global translation industry.